Led by Unais Luthfy
Guided by the belief, “Aspire to Inspire before we Expire,” a quote by Eugene Bell Jr., this principle shapes both his personal values and professional philosophy. He leads with a safety-first mindset and a training-driven approach, ensuring operational excellence is built on strong foundations. Known for thriving in high-pressure transitions and complex new launches, he creates resilient, well-prepared teams equipped to perform from day one while maintaining the highest standards of safety and accountability.
Background
He began his career in watersports and recreation in 2009 and has since built a strong track record of developing safe, guest-focused operations—particularly during high-pressure transitions and new program launches.
He previously served as an Instructor and Course Coordinator for a Certificate III in Aquatic Recreation program. In this role, he managed training delivery, candidate coordination, and operational logistics for structured student intakes, ensuring consistent standards, sound decision-making in dynamic environmental conditions, and reliable service delivery.
He delivered modules including Core Skills for Employment, Emergency First Response, Surf Rescue, Essentials of Motorized Watersports, Windsurfing, Catamaran Sailing, and SOP-led watersports operations, consistently emphasizing safety, discipline, and an exceptional guest experience.
Operational strengths
- High-occupancy transitions without disrupting guest service
- Safety systems: SOPs, briefings, checklists, and decision-making structure
- Training culture: role clarity, coaching rhythm, accountability
- Product and revenue thinking: menu design, pricing logic, upsell flow